Lazy Uni Student

Thanks to Schick, promoting stuff on campus last week, I received a four blade razor. That's right folks, four.

When the Mach 3 razor came out from Gillette, I thought things were getting out of hand. Now you're just not going to get a really close shave unless you have four blades connecting simultaneously with your skin. Madness.


Visions of slapstick comedy spinoffs come to mind immediately, I can hear Mike King's predictable skit in my head now:

Mike: "My wife brought me this razor with fifteen blades"
Cue canned laughter

Mike: (To wife) "I mowed the lawns last week, now go fetch me a beer"
Cue louder canned laughter

Or possibly some joke about cooking eggs. Which would be equally cringeworthy.

I actually remember reading an article a while ago that interviewed one of schicks employees, the PR guy or marketing guru (cant remember who), and basically he said that they needed to invent these bogus products because, ironically, the market in shaving isn't growing.

Basically, what seems to happen is a teenager starts growing whiskers, buys fancy as shaving stuff, grows into a man, realizes he's practically throwing away money at a utility much like a toothbrush which he could be using on overpowering aftershave, which is much more likely to have an effect on ladies, starts buying practical shaving products, or worse, an electric shaver.

So the big capitalist companies, which have to show that they are growing, to their shareholders, because that's the capitalist way, have to invent new products that we western consumers need.


So the schick x4? Well, yea, it works. It shaves. But my schick twin blade disposables also work, they shave, and they cost about a quarter the price. So what am I gonna carry on using? Well duh. Cheapest option that doesn't cause shaving rash. Same as always.